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At SoundView Advisors, we construct client portfolios around five factors: need, temperament, life stage, effective diversification and valuation.
Need
 Our relationships are built around comprehensive financial planning in which we carefully identify goals, determine their cost, and develop a strategy to achieve them. We try not to assume any more risk in the portfolio than appears necessary.
Temperament
Many of our clients come to us to reduce financial stress and uncertainty in their lives. While we may try to expand their investment comfort zone, if we move outside of it we jeopardize the peace of mind they seek and risk losing their confidence if their portfolio encounters unexpected turbulence.
Life Stage
Different strategies apply not only as a client gets older but as the role of their portfolio shifts from growth to consumption and the focus shifts from managing appreciation to managing risk.
Effective Diversification
Our primary tool for managing risk and portfolio volatility is diversification. Diversification is not merely incorporating additional investments or asset classes, it is finding a mix of investments that do not mirror each other or respond the same way in a given economic or market environment.
Valuation
The past decade has proven that ignoring valuations magnifies portfolio risk. We practice tactical allocation, seeking to underweight asset classes that are priced with limited prospects for growth and overweight those with depressed prices.
We do not select or manage individual stocks and bonds, but allocate client portfolios among the best managers we can find in a variety of asset classes. Our measure of success in investment management is whether our results allow our clients to achieve the returns targeted in their financial plans, allowing them to achieve the goals they have identified.
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©2010 SoundView Advisors. All rights reserved.
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